Comments on: Why buy IT? Why buy MINE? Why buy NOW? https://berkonomics.com/?p=856&utm_source=rss&utm_medium=rss&utm_campaign=why-buy-it-why-buy-mine-why-buy-now Dave Berkus' business insights Wed, 13 Jul 2011 18:31:03 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Yan Chang https://berkonomics.com/?p=856&cpage=1#comment-2266 Wed, 13 Jul 2011 18:31:03 +0000 https://berkonomics.com/?p=856#comment-2266 It seems to me that a lot of times the customer has some need for a product initially, not necessary ‘urgent’ need; but then something (sales and marketing material) provoke them to really want a product. So through clever marketing, the same product is no longer a mere one that customer wants, it transforms into a product that he or she urgently need.

With regarding “Why Buy Now”, I think Dave’s own experience is another testimony that creating a sense of urgency to buy now has to be carefully done. Nowadays customers are educated and skilled shoppers, so any tactic that leads a customer to buy right now should still leave customer to think that he or she is in total control.

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