Comments on: Contribute to A-M-D, or support someone who does.

By: Bob Leisy

Bob Leisy — Thu, 28 Apr 2011 16:46:05 +0000

Re. the “D” in your insight, on using to the maximum various levels of products and channels of distribution:

It reminds me of Oxy Econ professor Cecil Dunn, who described the importance of “filling the entire area under the demand curve”, as clearly demonstrated in the true department stores that used to exist. You could buy a suit in three different departments — highest quality and price on the top floor, middle quality and price on a middle floor, and lowest quality and price in the basement.

As Michael O’Daniel commented, it provides a profitable way to create “multiple levels of customer delight”

By: Michael O'Daniel

Michael O'Daniel — Tue, 26 Apr 2011 18:40:42 +0000

Congratulations to both Erik and Dave! Enrolling the entire company in accomplishing the mission is simply good management strategy, overlooked by far too many managers who do not feel the need to interact with staff below a certain level of the hierarchy. Another way to put enrolling the entire company would be “living the brand.” To the A-M-D acronym, I would add a an “F” or a second “D,” for Fulfillment or Delivery, as you prefer — the most overlooked aspect of marketing and customer service. Simply stated, it’s delivering on what your brand promises with the goal of creating customer delight. AMDD — Adult Marketing Deficit Disorder? Sorry.