Comments on: Is your strategic partnership just a glorified press release? https://berkonomics.com/?p=5184&utm_source=rss&utm_medium=rss&utm_campaign=is-your-strategic-partnership-just-a-press-release Dave Berkus' business insights Wed, 08 Feb 2023 16:03:39 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Michael Moskowitz https://berkonomics.com/?p=5184&cpage=1#comment-159735 Wed, 08 Feb 2023 16:03:39 +0000 https://berkonomics.com/?p=5184#comment-159735 So true! – I have been on both sides of successful and unsuccessful strategic partnerships. The ones that have worked best require significant effort and relied on our sales team being in the field, hand in hand, training and closing sales with our partners. Plus, you must have a comp plan that adequately rewards their salespeople for your product sales. My best experience was when one strategic partner eventually bought our company based on sales of our service and the improved sales and retention of their products from existing and newly acquired customers.

That said, more often the results don’t live up to the expectations because of all the integration and support that is required.

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