Comments on: Go ahead. Revert to “old school” marketing. If you dare… https://berkonomics.com/?p=4896&utm_source=rss&utm_medium=rss&utm_campaign=go-ahead-revert-to-old-school-marketing-if-you-dare Dave Berkus' business insights Tue, 12 Apr 2022 23:58:33 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Dave Berkus https://berkonomics.com/?p=4896&cpage=1#comment-154993 Tue, 12 Apr 2022 23:58:33 +0000 https://berkonomics.com/?p=4896#comment-154993 In reply to Harley Kaufman.

Harley! I noticed it immediately after sending the email. It was last week’s link. To see the proper link, either click the small arrow to the right of the published insight you are taken to or just go to “berkonomics.com” directly. This week you’ll see the correct story on the front page. Hope all’s well,
Dave

]]> By: Harley Kaufman https://berkonomics.com/?p=4896&cpage=1#comment-154992 Tue, 12 Apr 2022 23:46:10 +0000 https://berkonomics.com/?p=4896#comment-154992 Dave
I know you know the extent of my technical knowledge is to be able to turn on my electric typewriter! However, when I read today’s story about your investment in a women’s clothing company, and clicked on the link to read the rest of the story, I was misdirected to a former story and follow up.

Your mistake or mine???

All my best,

Harley

]]> By: Harley Kaufman https://berkonomics.com/?p=4896&cpage=1#comment-154916 Tue, 05 Apr 2022 15:44:45 +0000 https://berkonomics.com/?p=4896#comment-154916 Hi Dave
Just as an aside, the logical extension of using predictive analysis and some of the other tools available is to create a Customer Loyalty Program that is good for your business and good for your customer. You have to search far and wide to identify a company that does not have one and more are becoming available all the time. Perhaps a message about the creation and implementation of a Loyalty Program…….
Best regards,
Harley

]]> By: Scott Robertson, APR https://berkonomics.com/?p=4896&cpage=1#comment-154909 Mon, 04 Apr 2022 22:18:45 +0000 https://berkonomics.com/?p=4896#comment-154909 And just to add – No one reading this wants ANY marketing organization to try and predict or analyze our behavior (creepy much?) or “segment” us so why on Earth would we do that to the customer with whom we are trying to build a relationship? Again, there is a MUCH better way to run marketing in 2021 and beyond.

]]> By: Scott Robertson, APR https://berkonomics.com/?p=4896&cpage=1#comment-154908 Mon, 04 Apr 2022 22:15:09 +0000 https://berkonomics.com/?p=4896#comment-154908 Those are NOT the only two choices. In my experience MAGNETS work better than funnels and if you’re good at storytelling, you can ATTRACT exactly YOUR customer to YOUR product or service without invading their privacy. Because, if you get privacy wrong, the relationship is over and to me, THAT is the ULTIMATE marketing failure.

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