https://berkonomics.com/?p=4751&utm_source=rss&utm_medium=rss&utm_campaign=how-big-is-your-ocean-a-lesson-in-tam-sam-som Dave Berkus' business insights Tue, 02 Nov 2021 18:16:25 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://berkonomics.com/?p=4751&cpage=1#comment-153181 Tue, 02 Nov 2021 18:16:25 +0000 https://berkonomics.com/?p=4751#comment-153181 This a really valuable article. It seems to be common, especially when trying to break into totally new markets, for proposals to use an overstated market size with a lot of push back when the SOM is identified.

]]> https://berkonomics.com/?p=4751&cpage=1#comment-153180 Tue, 02 Nov 2021 16:27:18 +0000 https://berkonomics.com/?p=4751#comment-153180 Brilliant article. Thank you for all that you do!

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