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	Comments on: Ready, fire, aim. Really?	</title>
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	<description>Dave Berkus&#039; business insights</description>
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		By: Jeff Koenig		</title>
		<link>https://berkonomics.com/?p=4387&#038;cpage=1#comment-142623</link>

		<dc:creator><![CDATA[Jeff Koenig]]></dc:creator>
		<pubDate>Tue, 10 Nov 2020 20:27:17 +0000</pubDate>
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					<description><![CDATA[The only process is ready, aim, fire .. period.  If you fire before you aim, you fail virtually every time.  We too often discuss these things unidimensionally (chronological processes).  But this is where experience enters in.  

People young in business leadership need a lot more time to aim, like learning to fire a gun.  You don&#039;t just step up to the firing line and start pulling triggers the first time you touch a weapon.  Your shots will go wild with bad effect.  But when a very experienced sharpshooter seems to draw &#038; fire in a second and hit the center of the target, were they firing before aiming?  Of course not!  They have had so much practice that they can aim intuitively and rapidly yet not skip a single step in the process.  Therefore, first-time founders without anyone in a primary decision-making role who think they can rapidly jump on market opportunities with narrow time windows to execute are fooling themselves.  They haven&#039;t learned the mechanics yet.  

The fact that a seasoned bunch *can* pull this off is because they have so many reps and built-up intuition.  They are still doing all the planning &#038; measurement steps, but it doesn&#039;t look like they are because they literally can do much of it, rapidly, in their heads.  If you want to be a green team, go for it, but pick something you have the time to do while learning how to aim and still succeed.  If you&#039;re idea requires rapid execution, then you&#039;d better get a seasoned CEO and CFO that are able to go fast.  Greener CxOs on that team, if they&#039;re smart, are going to ask a lot of questions, watch, learn and practice so that they can get faster too.]]></description>
			<content:encoded><![CDATA[<p>The only process is ready, aim, fire .. period.  If you fire before you aim, you fail virtually every time.  We too often discuss these things unidimensionally (chronological processes).  But this is where experience enters in.  </p>
<p>People young in business leadership need a lot more time to aim, like learning to fire a gun.  You don&#8217;t just step up to the firing line and start pulling triggers the first time you touch a weapon.  Your shots will go wild with bad effect.  But when a very experienced sharpshooter seems to draw &amp; fire in a second and hit the center of the target, were they firing before aiming?  Of course not!  They have had so much practice that they can aim intuitively and rapidly yet not skip a single step in the process.  Therefore, first-time founders without anyone in a primary decision-making role who think they can rapidly jump on market opportunities with narrow time windows to execute are fooling themselves.  They haven&#8217;t learned the mechanics yet.  </p>
<p>The fact that a seasoned bunch *can* pull this off is because they have so many reps and built-up intuition.  They are still doing all the planning &amp; measurement steps, but it doesn&#8217;t look like they are because they literally can do much of it, rapidly, in their heads.  If you want to be a green team, go for it, but pick something you have the time to do while learning how to aim and still succeed.  If you&#8217;re idea requires rapid execution, then you&#8217;d better get a seasoned CEO and CFO that are able to go fast.  Greener CxOs on that team, if they&#8217;re smart, are going to ask a lot of questions, watch, learn and practice so that they can get faster too.</p>
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