Comments on: Traditional marketing vs. social engagement https://berkonomics.com/?p=4259&utm_source=rss&utm_medium=rss&utm_campaign=traditional-marketing-vs-social-engagement Dave Berkus' business insights Tue, 23 Jun 2020 16:40:09 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Greg Solloway https://berkonomics.com/?p=4259&cpage=1#comment-138901 Tue, 23 Jun 2020 16:40:09 +0000 https://berkonomics.com/?p=4259#comment-138901 Great post, Dave! I work with brands to use Augmented Reality and other Digital Platforms that link physical packaging with digital packaging, and create a more intimate engagement directly with their end-users. These platforms also enable users to post reviews, share with friends, and become micro-influencers. Brands get actionable data that allow them to tailor campaigns and offers to these influencers.

Studies show that non-biased reviews and comments are the most effective influences in the buying decision.

]]> By: William Fisher https://berkonomics.com/?p=4259&cpage=1#comment-138900 Tue, 23 Jun 2020 16:08:17 +0000 https://berkonomics.com/?p=4259#comment-138900 This is exactly what we are doing for our new game console, the Intellivision Amico. Build a strong, positive, supportive relationship with all of your fans and they will say good things about you. Additionally, they will defend you when others try to tear you down. But woe be to the one who disappoints or misleads them (our competitor, Atari, did that and the results are not at all pretty). We shall see how it turns out.

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