Comments on: Selling your business? Find the emotional buyer

By: Viggo Crowe

Viggo Crowe — Tue, 19 May 2020 17:12:40 +0000

It makes sense to always talk about what your business has to offer for the other companies looking to buy. My brother is trying to sell off his company this year and finally move on to other projects. He needs to find other professionals that can help him so that he doesn’t lose money.

By: Duncan Lance

Duncan Lance — Tue, 20 Nov 2018 00:34:31 +0000

I really do like that you go over the common types of business buyers in your article here. After all, if you’ve decided on selling your company then you’ll want to make sure that you’re selling it to the right buyer. I particularly like that the article goes over the importance of the emotional buyer since they will be likely to make the purchase.

By: Dave Berkus

Dave Berkus — Thu, 20 Sep 2018 19:12:29 +0000

In reply to Joyce Tang.

Joyce,

I have been involved at the startup of more than a few companies where we discussed “who could buy us” at the earliest stage of the company’s life. That question helps the investors to feel that they are not throwing money at a lifestyle business, and more importantly, helps management and the board focus resources upon the value drivers. So, great question.

Dave

By: Joyce Tang

Joyce Tang — Thu, 20 Sep 2018 19:11:16 +0000

Dave, what a wonderful tip this is!
There seem to be startups whose strategy is to fill the gaps of certain large companies, in hopes of being acquired by them. Have you seen them executed well and be acquired successfully? What do you think of such strategy?

By: Dan Hoefflin

Dan Hoefflin — Tue, 18 Sep 2018 16:22:37 +0000

One of the best decisions we ever made as a company was to have you guide the negotiations for the sale of our company.

I still marvel, 17 years later, at the masterful job you did in leveraging our strengths to our eventual buyer. Many thanks Dave!