Comments on: Faster is sometimes more valuable than better. https://berkonomics.com/?p=3500&utm_source=rss&utm_medium=rss&utm_campaign=faster-is-sometimes-more-valuable-than-better-2 Dave Berkus' business insights Tue, 24 Jul 2018 19:54:56 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Dave Berkus https://berkonomics.com/?p=3500&cpage=1#comment-119049 Tue, 24 Jul 2018 19:54:56 +0000 https://berkonomics.com/?p=3500#comment-119049 In reply to Michael O’Daniel.

Michael,
Thanks for a great comment. In future weeks, we’ll add to these two and make the calculation more complex. I’ll up the ante from two to five and “reliability” will be covered under “service.” Glad you’re challenging these.

Dave

]]> By: Michael O'Daniel https://berkonomics.com/?p=3500&cpage=1#comment-119047 Tue, 24 Jul 2018 19:34:31 +0000 https://berkonomics.com/?p=3500#comment-119047 I’m not sure it needs to be an either-or. And I would also add “reliability” or something similar to the positioning. If a customer can be assured of quality, speed, AND reliability / support / no-risk / integrity, however you want to position that third ingredient, then that engagement with the customer gives you a true differentiator.

I worked for a company that was in a business (graphic arts) where you were expected to deliver top-of-the-line quality, and deliver it fast. What was most important to the customer was “reliability,” being assured that we would meet their deadlines, or would keep them informed minute-by-minute if circumstances arose that would prevent us from meeting the deadline. In that particular instance, timely and honest communication with the customer trumped everything else.

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