She may want to consider even more symbolic hallmarks across the decentralized culture. For one client, we have recently created what in effect is a company anthem and for another we are helping orchestrate quarterly field trips that involve everything from cooking classes to museum visits – and a badge system to represent participation in the respective activities.

As crazy as it may sound, your CEO could also consider issuing a company chair or desk for employees’ home offices – or company branded workout gear to unite employees networked together through MapMyRun, FitBit or another digital platform that unifies a team experience for those that workout daily. The risks of a decentralized corporate organization can lead to isolation and tenuous connection to the organization. Your CEO’s strategies are spot on and a networked organization can too build a strong culture and great brand with a clear Shared Purpose (https://brandculture.com/shared-purpose/) and creative strategies like you describe.