Comments on: What I learned from losing a million…Market knowledge comes FIRST. https://berkonomics.com/?p=308&utm_source=rss&utm_medium=rss&utm_campaign=what-i-learned-from-losing-a-million-market-knowledge-comes-first Dave Berkus' business insights Fri, 19 Feb 2010 04:47:13 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Bob Leisy https://berkonomics.com/?p=308&cpage=1#comment-122 Fri, 19 Feb 2010 04:47:13 +0000 https://berkonomics.com/?p=308#comment-122 Dave, Of course, essentially every market study I ever did related to a potential investment — whether pre or follow-on investment due diligence for a venture investor, or for an operating firm considering a new or substantial additional investment in a new/existing product or service offering. It helps too, if a portion of pre-venture investment market research/due diligence can be done independently of the venture firm. When done under the venture investor’s name, sometimes there are potential vendor relationships with the potential investee firm that can be enhanced by giving unduly positive responses to the potential venture investor.

As usual Dave, an important point well made.

]]> By: Matt https://berkonomics.com/?p=308&cpage=1#comment-117 Thu, 18 Feb 2010 02:29:57 +0000 https://berkonomics.com/?p=308#comment-117 Great note. It is always easier to fill demand than create demand (someone else said that, but the name escapes me). Market research and product testing (mini launches) are a better investment than the “put it out there and see if someone buys,” approach.

]]> By: Andrew Gelardi https://berkonomics.com/?p=308&cpage=1#comment-115 Wed, 17 Feb 2010 19:03:33 +0000 https://berkonomics.com/?p=308#comment-115 Dave I remember this one very well! Keep up the good work I am finding these weekly posts informative and valuable.
Best Regards
Andrew

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