https://berkonomics.com/?p=2699&utm_source=rss&utm_medium=rss&utm_campaign=simplify-your-commission-structure-please Dave Berkus' business insights Wed, 21 Sep 2016 02:51:30 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://berkonomics.com/?p=2699&cpage=1#comment-87524 Wed, 21 Sep 2016 02:51:30 +0000 https://berkonomics.com/?p=2699#comment-87524 Not only do you need a clear incentive plan, you have to make sure you incentivize the behavior you want, not something else. Many years ago it was pointed out that you always incentivizes what you don’t want to incentive. See Wells Fargo. They got behavior they didn’t want and the actions they got cost them money (not counting the fall out).

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