https://berkonomics.com/?p=2455&utm_source=rss&utm_medium=rss&utm_campaign=are-you-an-old-school-customer-marketer Dave Berkus' business insights Wed, 06 Jan 2016 16:42:42 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://berkonomics.com/?p=2455&cpage=1#comment-76440 Wed, 06 Jan 2016 16:42:42 +0000 https://berkonomics.com/?p=2455#comment-76440 Great piece, Dave. Data is a marketer’s friend but so is “common sense” and many of these re-targeting approaches we see on some websites lack both trust and respect for the all-powerful consumer. They are based on a philosophy that says “if a little bit of marketing is good then more MUST be better.” Brands need to be careful that they don’t sacrifice long-term brand relationships for short-term sales.

]]> https://berkonomics.com/?p=2455&cpage=1#comment-75463 Tue, 15 Dec 2015 17:30:51 +0000 https://berkonomics.com/?p=2455#comment-75463 I don’t think it’s an either-or. Good marketing in whatever form identifies the prospect and learns as much as possible about him/her in order to create more targeted sales strategies, messages and offers. New technologies now simply make it easier to execute on those in real time.

]]> https://berkonomics.com/?p=2455&cpage=1#comment-75460 Tue, 15 Dec 2015 17:09:09 +0000 https://berkonomics.com/?p=2455#comment-75460 Great article Dave! So very very true and yet so many cling to the old world marketing methods.

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