https://berkonomics.com/?p=2339&utm_source=rss&utm_medium=rss&utm_campaign=double-down Dave Berkus' business insights Wed, 19 Aug 2015 16:11:44 +0000 hourly 1 https://wordpress.org/?v=6.9.4 https://berkonomics.com/?p=2339&cpage=1#comment-68643 Wed, 19 Aug 2015 16:11:44 +0000 https://berkonomics.com/?p=2339#comment-68643 Double down on things that are working, love that perspective. I am looking forward to amazon stores. Their best selling items on display. I can’t wait.

]]> https://berkonomics.com/?p=2339&cpage=1#comment-68102 Tue, 11 Aug 2015 18:49:01 +0000 https://berkonomics.com/?p=2339#comment-68102 Inspiring post. Always be on the lookout for opportunities — they can come from the most unexpected places. (Which leads to another mantra of mine: listen to everyone in the company, not just the C-levels or your peers.) And think big. There is no merit in thinking small. It costs you nothing to explore “what if?” scenarios. And sometimes you’ll find that when a particular product or service is not selling as well as you think it should, perhaps you could re-frame it for, or sell something different to, the same prospect list. After all, the prospect list has incredible value, so ask yourself, what could I do to serve the customer’s needs better? I learned a long time ago, “It ain’t what we want to sell, it’s what the customer wants to buy.”

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