Arthur, above, misses one of my key career insights. That is, you also have to have the “complete positioning” right, in addition to gauging resources and timing.

And to me, the complete positioning to launch a marketing initiative for a smaller scale (Under $100M Rev.) entrepreneur means to use research to identify “urgent demand” in an addressable, high value, market segment. Then its about using tested “messaging” and “communications” channels, including prospecting emails, calls, blogs, and of course salespeople, distributors and packaging (So your test pilots can promote you to their colleagues.

Lastly, it’s about identifying how to track the results of your initiative closely, so you either win big or fail fast with your always limited resources.

Dave, love your insights. Keep helping us to get out of the recession.

Best,
Bob

This is a wrong concept. You say: “Entrepreneurism is all about risk.”

Entrepreneurism is all about profiting (not only monetarily) from creating benefit for others.

As with any new endeavor, monetary risks outweigh the probability of reward. However, the reward can be significant if the entrepreneur has an idea which will benefit others and therefore create demand and if the entrepreneur can correctly gauge the resources and timing necessary to get to market with the product of service.

Best wishes.
Arthur