Comments on: The “drop dead” question for a customer survey https://berkonomics.com/?p=2055&utm_source=rss&utm_medium=rss&utm_campaign=the-drop-dead-question-for-a-customer-survey Dave Berkus' business insights Sat, 06 Sep 2014 17:58:54 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: Tareq Krayim https://berkonomics.com/?p=2055&cpage=1#comment-38734 Sat, 06 Sep 2014 17:58:54 +0000 https://berkonomics.com/?p=2055#comment-38734 A great proof that survey structuring is an Art and not science. I believe this is the ever waited for practitioners to read and understand. Thanks for a great post

]]> By: Chris H https://berkonomics.com/?p=2055&cpage=1#comment-37547 Tue, 26 Aug 2014 19:53:01 +0000 https://berkonomics.com/?p=2055#comment-37547 Terrific ways to differentiate customer “needs” vs. “wants” — if only more companies would ask this question rather than just assuming they know the answer. A brief but important article.

]]> By: Peter Cowen https://berkonomics.com/?p=2055&cpage=1#comment-37538 Tue, 26 Aug 2014 17:47:04 +0000 https://berkonomics.com/?p=2055#comment-37538 Great question! My only thought is that customer surveys don’t always reflect true behavior. Doesn’t the behavior from a price increase or change in features reflect truth? Isn’t a test with a small portion of our audience a better gauge?

Really enjoying your pearls of wisdom!

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