By: William De Temple

William De Temple — Sun, 16 Feb 2014 17:40:45 +0000

Dave,
I agree with this posting in every aspect.
This is the actual process we used as we created and developed Antirion. We started by recruiting customers to go through our training and offered the first twenty customers a 50% discount from our planned retail price with the understanding we wanted and needed them to critique our courses and give us honest video testimonials when they completed the training.
Their feed back was very valuable in helping us improve our initial training program and we received video testimonials from the majority of the participants.
We then offered these participants our second course on the same terms and conditions and 60% signed up and paid for the second course immediately. The 40% that passed on our offer was due to – their inability to pay (half), – decided being an entrepreneur was too much work (one eighth) and the remainder said they believed they knew enough about the new topic and didn’t need the course. We have also received numerous referrals from this first group of students.
We used their feedback to make significant improvements to our platform which is constantly attracting new customers.
Going through this process taught us so much I encourage all your followers to implement your process for every new product they plan to launch.
We are gearing up to scale our business which we should have ready in about three months and then we fully expect to see a huge jump in our revenue.
I appreciate all your posts and all the wisdom you share.

Comments on: The three step dance – creating a great company

By: William De Temple