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	Comments on: Envision the end game.  Advance toward the goal.	</title>
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	<description>Dave Berkus&#039; business insights</description>
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		<title>
		By: Tim Nguyen		</title>
		<link>https://berkonomics.com/?p=1805&#038;cpage=1#comment-10655</link>

		<dc:creator><![CDATA[Tim Nguyen]]></dc:creator>
		<pubDate>Tue, 17 Sep 2013 18:00:40 +0000</pubDate>
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					<description><![CDATA[Great insight. However I would also caution the reverse perspective as well... that entrepreneurs be careful to not get blinded by the dream of an exit. At our companies, we believe in building a company that we want to keep forever. Something that someone wants but cannot have becomes an object of desire and commands more attention without asking for it.]]></description>
			<content:encoded><![CDATA[<p>Great insight. However I would also caution the reverse perspective as well&#8230; that entrepreneurs be careful to not get blinded by the dream of an exit. At our companies, we believe in building a company that we want to keep forever. Something that someone wants but cannot have becomes an object of desire and commands more attention without asking for it.</p>
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