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	Comments on: What’s in it for me?  Think like your stakeholders.	</title>
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	<description>Dave Berkus&#039; business insights</description>
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		<title>
		By: Peter Kemball		</title>
		<link>https://berkonomics.com/?p=1502&#038;cpage=1#comment-6498</link>

		<dc:creator><![CDATA[Peter Kemball]]></dc:creator>
		<pubDate>Sun, 02 Dec 2012 15:01:22 +0000</pubDate>
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					<description><![CDATA[Dave

WIFM for:

Customers
Suppliers
Funders
Beyond Them 

Should be emblazed on every entrepreneurs home page]]></description>
			<content:encoded><![CDATA[<p>Dave</p>
<p>WIFM for:</p>
<p>Customers<br />
Suppliers<br />
Funders<br />
Beyond Them </p>
<p>Should be emblazed on every entrepreneurs home page</p>
]]></content:encoded>
		
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		<title>
		By: Michael O'Daniel		</title>
		<link>https://berkonomics.com/?p=1502&#038;cpage=1#comment-6423</link>

		<dc:creator><![CDATA[Michael O'Daniel]]></dc:creator>
		<pubDate>Tue, 27 Nov 2012 19:13:46 +0000</pubDate>
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					<description><![CDATA[What you have just described is the very essence of both successful selling and of change management. A primary reason that 80% of change projects fail is because there was no or insufficient engagement with stakeholders.]]></description>
			<content:encoded><![CDATA[<p>What you have just described is the very essence of both successful selling and of change management. A primary reason that 80% of change projects fail is because there was no or insufficient engagement with stakeholders.</p>
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