Comments on: A good case study is worth many paid ads.

By: John S. Hull

John S. Hull — Tue, 19 Feb 2013 16:53:54 +0000

More than ever, businesses need your guidance, but they need even more, and after 6 years of development, we launched BizHarmony on Jan 4th. Our primary focus is on the 18 million retiring baby boomer business owners that are being crushed with onerous regulatiuons and excessive taxation, to the degree that there is very little value left in their businesses. You ‘clean them up’ and we ‘move them out’, and hopefully we can preserve the Free Enterprise Capitalist System, that both the GOP & DEMs are hell bent on destroying. Keep up the good work, we both have lots to do.

By: Diran Afarian

Diran Afarian — Tue, 16 Oct 2012 17:41:13 +0000

Very informative for me as a startup. started my wheels turning, I will do a lot more research to move it further.

-d

By: Stephen Lawton

Stephen Lawton — Tue, 03 Jul 2012 21:35:51 +0000

I could not agree more about case studies. However, things are changing a lot in the publishing world. There are far fewer places to run a case study. Also, companies do not tend to be as open with journalists for case studies as they should be. A case study is not a paid ad – there are questions you will be asked about things that went wrong and how you overcame them. That makes good copy, but too many CEOs don’t like to talk about mistakes, which in and of itself just builds on the problem.

I’ve written lots of case studies over the years and even developed a template for writing them. A good case study that addresses how a company got to where it is today can be gold, if only senior management would learn that honesty is indeed the best policy and not every decision they make over the course of running a company is correct.

Stephen

By: Clarence Treat

Clarence Treat — Tue, 03 Jul 2012 21:26:58 +0000

Most useful info yet.