Comments on: Manage your MANTRA. https://berkonomics.com/?p=1296&utm_source=rss&utm_medium=rss&utm_campaign=manage-your-mantra-2 Dave Berkus' business insights Sat, 16 Jun 2012 03:19:26 +0000 hourly 1 https://wordpress.org/?v=6.9.4 By: John Morris https://berkonomics.com/?p=1296&cpage=1#comment-5067 Sat, 16 Jun 2012 03:19:26 +0000 https://berkonomics.com/?p=1296#comment-5067 David,

Following Mark Mitchell’s suggestion: This concept is so important to nail down. Some describe it as an elevator pitch that describes the “What”. Others feel it should be a more profound statement about the “Why”. Your use of the term “Mantra” may serve as a useful blend of the two.

John Morris

Coach, CEO Peer Groups

]]> By: mark mitchell https://berkonomics.com/?p=1296&cpage=1#comment-5065 Tue, 12 Jun 2012 16:21:49 +0000 https://berkonomics.com/?p=1296#comment-5065 Dave, I like where you are going with this. Please cut a bit deeper. I believe the mantra should address an organization cause and it evokes evanlgist for a product / service. You might say it is your value proposition and competitive advantage distilled down to a few words. At TriTech our mantra / cause is… creating jobs for entrepreneurial success. I’m not quite sure if we have it stated exactly the way we want it, but we are getting close.

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