Comments on: The four “P’s” of Building a Great Business.

By: Title Description

Title Description — Wed, 28 Apr 2021 15:29:55 +0000

Really interesting ideas, thanks for sharing this.

By: Amalie Robinson

Amalie Robinson — Sat, 21 Nov 2020 12:56:55 +0000

Found this really interesting, thanks for sharing!

By: Nihal Muradoglu

Nihal Muradoglu — Thu, 10 May 2012 00:08:36 +0000

its 6 P s– not 4

people

productivity

performance

proses

than

product

pricing — market

may i call it this 6 P s ..

NNM

By: Bob Kelley

Bob Kelley — Wed, 09 May 2012 15:03:49 +0000

Great Concept! Simple and powerful (for CEOs, Execs and Board Members).

By: RobertKCole

RobertKCole — Tue, 08 May 2012 16:25:56 +0000

Dave, you hit it dead on.

Sadly, sometimes productively performing process-oriented people may be humming along, but not thriving in the market.

To be successful, an organization needs to market itself both innovatively and effectively.

Providing incredible foresight on how to accomplish the marketing task, in the mid 1990′s, advertising visionary Tom Patty of Chiat/Day authored “The New Five P’s of Marketing.”

The document, which was at one time posted on the internet, but has since been lost, has been recreated in its entirety from an old printed copy from my files.

http://www.rockcheetah.com/blog/marketing/mastering-new-five-ps-of-marketing-tom-patty-how-not-be-casualty-revolution/

I’m interested to hear your thoughts…

By: Don Kasle

Don Kasle — Tue, 08 May 2012 15:44:28 +0000

Dave —
Great article, as usual! I’d add a 5th “P” and that is Persistance. It is needed in implimenting successfully the other 4 “P’s” you referenced.
Don Kasle