Monthly Archives: February 2016

Above all, consider the corporate gate keeper.

Posted on February 25, 2016 by Dave Berkus

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity?  There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow … Continue reading →

Posted in Growth!, Positioning | 2 Comments

The one question to stop them in the trade show aisle.

Posted on February 18, 2016 by Dave Berkus

Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show?  I asked a number of exhibitors that question recently, … Continue reading →

Posted in Positioning | 1 Comment

Marketing and big data: Finding that needle in the haystack

Posted on February 11, 2016 by Dave Berkus

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys.  Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches … Continue reading →

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Big data: Information is NOT knowledge

Posted on February 4, 2016 by Dave Berkus

Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your … Continue reading →

Posted in Growth!, Positioning | 1 Comment