Monthly Archives: January 2016

Email open rates: Your best marketing test

Posted on January 28, 2016 by Dave Berkus

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading →

Posted in Growth!, Positioning | Leave a comment

Mailing lists, email marketing, errors, oh my!

Posted on January 21, 2016 by Dave Berkus

Using old email lists for the first time is like eating really stale doughnuts.  The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, Mail Chimp and many others all have strict rules … Continue reading →

Posted in Positioning | 1 Comment

Harvest your social media contacts

Posted on January 14, 2016 by Dave Berkus

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.  You probably thought it was proprietary to LinkedIn, … Continue reading →

Posted in Growth!, Positioning | 1 Comment

Have you set your social media listening posts?

Posted on January 7, 2016 by Dave Berkus

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform … Continue reading →

Posted in Growth!, Positioning | 2 Comments