Monthly Archives: December 2015

Four ways to find new business in the new year

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But this … Continue reading

Posted in Positioning | 1 Comment

Which of the three types of advertising is right for you?

If we never advertised, we’d never sell anything.  Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they … Continue reading

Posted in Positioning | 1 Comment

Sometimes your gut is the best you’ve got.

Years ago I led a deal and invested in a company that looked like it had lots of promise to disrupt the women’s clothing industry with special algorithms and an online store.  But something had bothered me from the very … Continue reading

Posted in Growth!, Hedging against downturns, Protecting the business | 4 Comments

Are you an old school customer marketer?

“Broadcast the message and they will come!”  “Segment my broadcast and I will have better response.”  Both of these time–honored methods of reaching our customers have worked for as long as there was print and radio–TV to get the message … Continue reading

Posted in General, Positioning | 3 Comments

Whoa. Wow! Hmmm. Yes! (How Steve Jobs got it right.)

Credit Dr. Mark Goulston with this headline.  Mark teaches that there is a process to innovation that can be summed up with these four words.  In fact, he states, that’s exactly how Steve Jobs described his “aha moment.”  So let’s … Continue reading

Posted in Finding your ideal niche, Positioning | 3 Comments