Monthly Archives: November 2015

Branding cows or branding business? Neither is easy.

Posted on November 26, 2015 by Dave Berkus

We’re talking about brand strategy here.  Not advertising, and certainly not an easy grasp for amateur marketers.  So how developed is your company’s brand?  Is your message clear, concise and consistent? There is a process used by professionals to get … Continue reading →

Posted in Finding your ideal niche, Positioning | 2 Comments

Your customers are telling you “Wiw Wiw Wiw!”

Posted on November 19, 2015 by Dave Berkus

Customer empowerment is moving so fast nowadays that many of us are running to just catch up.  Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading →

Posted in Finding your ideal niche, Positioning | 1 Comment

Good, cheap, fast. Pick any two.

Posted on November 12, 2015 by Dave Berkus

This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert.  And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential … Continue reading →

Posted in Finding your ideal niche, Growth!, Positioning | 3 Comments

How is your corporate and personal credibility?

Posted on November 5, 2015 by Dave Berkus

A friend of mine recently told me his story of how his very career rests on his credibility with his major supplier–partners.  He stated that everything rides upon his credibility when he declares that he can produce a quality product … Continue reading →

Posted in Protecting the business, Surrounding yourself with talent | 4 Comments