Monthly Archives: June 2012

We have grown more than a bit weary of most advertising, no matter in what form.  We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining … Continue reading →

It is an old warning in the entertainment industry.  Define your persona the way you want others to view you – before someone else defines you by comparing you to someone not as flattering as you would like. I have … Continue reading →

One important element of positioning a company is pricing strategy.  There are five niches you can chose when defining your positioning strategy:  price, quality, service, innovation, and elegance. And although many positioning efforts cross the lines between these, great companies … Continue reading →

I am constantly surprised when speaking with entrepreneurs and CEO’s who act puzzled and a bit flustered when I ask, “So what is your mantra?  Tell me about your company in ten words or less.”  Almost every one begins a … Continue reading →