Monthly Archives: February 2011

Demand pull – cost push.

Posted on February 28, 2011 by Dave Berkus

Place your cash bets behind proven demand. The term, “demand pull – cost push” was created by the great economist, John Maynard Keynes, to describe the two primary drivers of economic inflation.  Demand pull: too much demand for a product … Continue reading →

Posted in Growth!, Positioning | 2 Comments

Cast your net where the big fish swim.

Posted on February 21, 2011 by Dave Berkus

This is one of those “My dad used to say” homilies.  You’ve probably heard the accompanying “It takes just as much effort to sell a small deal as a big one” over the years. The truth of this is more … Continue reading →

Posted in Finding your ideal niche, Growth! | Leave a comment

When cash is tight – slow its flight!

Posted on February 14, 2011 by Dave Berkus

We have discussed why never to run out of cash.  This insight delves into how never to run out of cash.  There are four basic ways to increase the cash position of a company:  inject cash through borrowing or investment, … Continue reading →

Posted in Protecting the business | 2 Comments

Never run out of money.

Posted on February 7, 2011 by Dave Berkus

Money in the bank is like oil in the car. This is such an obvious observation that you should think that it does not rise to the level of an “insight”.  Yet, there is sage advice behind this statement that … Continue reading →

Posted in Growth!, Protecting the business | 1 Comment