Category Archives: Finding your ideal niche

Lighting the match – going viral

It doesn’t happen by accident.  Not every new game site is a Club Penguin or Minecraft.  Not every social network is a Facebook or Instagram. Not every texting application is a Twitter. What are the elements needed to focus upon … Continue reading

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Embrace the right to pivot!

Plans don’t often work as devised. We are not always smart about the market or the product. Great teams are not bound by their original product or marketing plan. Greatness finds one definition in management’s ability to “pivot,” or change … Continue reading

Posted in Finding your ideal niche, Positioning | 1 Comment

Don’t over-estimate the knowledge of your audience.

When making a presentation to a new audience, the smart thing to do, if there is an opportunity, is to ask your audience by show of hands, if they have some knowledge of your industry or space. If you are … Continue reading

Posted in Finding your ideal niche, Positioning | 2 Comments

Eyeballs aren’t everything.

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments.  Since in most cases, … Continue reading

Posted in Finding your ideal niche, Positioning | 4 Comments

The three step dance – creating a great company

Creating a gerat company in a relative vacuum is an exercise in complete trust that the entrepreneur knows what’s best for the customer, perhaps even without interaction with such a customer.  It’s probably happened, but not often enough to trust … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Positioning | 1 Comment

Build a company – not just a product.

Some businesses are built around a single idea.   And sometimes that idea is just too small a slice of the big picture to be interesting to investors.  There was a recent investor event where I was keynote speaker, on stage … Continue reading

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Five Keys to Our Long Term Survival

Guest Post by William Fisher Dave’s Note:  William Fisher is CEO of Quicksilver Software, a software and Internet game development company in Southern California.  Bill has survived multiple cycles in the game industry, and writes here his thoughts about his longevity in … Continue reading

Posted in Finding your ideal niche, Hedging against downturns | 1 Comment

Could you answer these tough investor questions?

 By: Arthur Lipper In the process of raising funds to create and develop a business, entrepreneurs make many statements to those they seek to attract as investors. In my years of investing, I’ve developed a set of tough questions that … Continue reading

Posted in Finding your ideal niche, Raising money | 6 Comments

Accurate assumptions lead to defendable plans

The biggest error in planning may not be spreadsheet calculation error.  Or cost estimation.  It is most often missed assumptions about the market, the competition, the speed of adoption, or other critical metrics you’ve researched, or selected, or even just … Continue reading

Posted in Finding your ideal niche, Ignition! Starting up, Raising money | 1 Comment

Big corporations are just slow to act.

  By David Steakley  This week, David Steakley returns for another bite at the corporate apple,  with just the right amount of tart comments that will keep this document legal for now.  Read on!  – DB How do you judge a … Continue reading

Posted in Finding your ideal niche, Growth!, Ignition! Starting up | 1 Comment