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Category Archives: Finding your ideal niche
Well, it’s a fair question. Note that none of these three famous innovators were inventors like Thomas Edison, but visionaries who find a new marketplace or niche – or how to reach the mass market in new ways. Leaders and … Continue reading
Dave’s note: This week we invite long-time CEO of Quicksilver Software to respond to our question: “How have you remained relevant in the gaming software business over so many years?” He and his company have worked in the video game … Continue reading
A friend recently told me a story that had nothing to do with business, but unintentionally had a great lesson for all of us. He had asked his arborist if he could move a mature tree from one part of … Continue reading
Over fifty years ago, I was CEO of a record manufacturing company in Hollywood. We were the only such facility on the West coast to provide and control the entire process from studio, through finished vinyl record pressings in the … Continue reading
Credit Dr. Mark Goulston with this headline. Mark teaches that there is a process to innovation that can be summed up with these four words. In fact, he states, that’s exactly how Steve Jobs described his “aha moment.” So let’s … Continue reading
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process used by professionals to get … Continue reading
Customer empowerment is moving so fast nowadays that many of us are running to just catch up. Yet if we don’t or can’t, it is a sure thing that someone else will. Blame the Internet for this rise in customer … Continue reading
This one is attributed to Rod Adair, the famous oil and gas fire suppressing expert. And boy, does it apply to most of us and our offerings. “Quality” products and services should not be positioned as “cheap,” or your potential … Continue reading
Editor’s note: Berni Jubb was an Inc.500 entrepreneur, after years as a senior marketing manager of a large computer company. He regained his senses, and now runs a small resort and restaurant in Costa Rica. By Berni Jubb My First Startup… … Continue reading