Category Archives: Positioning

Leadership: Sell the dream; Make the reality.

As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all of your stakeholders.  And that includes potential customers as well as executives and … Continue reading

Posted in Growth!, Positioning | Leave a comment

Above all, consider the corporate gate keeper.

Looking for an entrance into a VC, an angel group, a bank, a CxO for a sales opportunity, or any other entity?  There are always gate keepers whose job it is to filter out the inconsequential or inappropriate, and allow … Continue reading

Posted in Growth!, Positioning | 2 Comments

The one question to stop them in the trade show aisle.

Wouldn’t it be magic if we could find one (unique to us) question to ask people passing the booth or table as they pass in the aisle of the trade show?  I asked a number of exhibitors that question recently, … Continue reading

Posted in Positioning | 1 Comment

Marketing and big data: Finding that needle in the haystack

We once measured our audience using demographic buckets, especially with the use of age groups, gender, and financial ability as keys.  Classic marketing teaches us that this is the best way to define our audience, and to make appropriate pitches … Continue reading

Posted in Positioning | Leave a comment

Big data: Information is NOT knowledge

Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your … Continue reading

Posted in Growth!, Positioning | 1 Comment

Email open rates: Your best marketing test

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading

Posted in Growth!, Positioning | Leave a comment

Mailing lists, email marketing, errors, oh my!

Using old email lists for the first time is like eating really stale doughnuts.  The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, Mail Chimp and many others all have strict rules … Continue reading

Posted in Positioning | 1 Comment

Harvest your social media contacts

You may not know that you have access to many “free” sources of social media contacts to help you in your marketing effort. The first semi–secret source is your LinkedIn contact list.  You probably thought it was proprietary to LinkedIn, … Continue reading

Posted in Growth!, Positioning | 1 Comment

Have you set your social media listening posts?

There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of expertise. There are tools to inform … Continue reading

Posted in Growth!, Positioning | 2 Comments

Four ways to find new business in the new year

We think of media advertising as either paid or free – placed by paying a fee or by a PR firm or by you at no placement cost, especially when you provide editorial content beneficial to the publisher. But this … Continue reading

Posted in Positioning | 1 Comment