Category Archives: General

How to solve your most critical problems

First, the challenge Let’s say you have been told by your board, by your chairman, CEO, or direct leader to solve three problems you identify and report back within a month showing progress – or that you have solved these … Continue reading

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How good a leader are you?

There are many roads to Rio, so they say.  But there is one overwhelming method of appraising the effectiveness of a business leader. Outcomes. We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee … Continue reading

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Are you really ready to examine your email open rates?

No–one needs to tell you that mobile readers now outnumber desktop readers for your message.  A recent Experian marketing survey revealed that 52% of all email opens are from mobile devices, and that 38% of all clicks are from mobile … Continue reading

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Here are tricks to find yourself on social media.

Finding your needle in the haystack There is so much information being shot at us daily via social media streams that we should monitor and control that which pertains to our business – and do so with some level of … Continue reading

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Question: Do you know three types of advertising?

If we never advertised, we’d never sell anything.  Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. The types of advertising First, you can advertise your brand so that people … Continue reading

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A tale of two CEO’s and the management of pain.

This is the tale of two CEOs, one of them unfortunately….me.   It’s a story of how people handle unusual situations when selling to the top – an executive of a prospective customer.  And the stories couldn’t be more different. … Continue reading

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Why would you ever “fire yourself?”

To start: “new source of energy” and “new ideas.” When a new CEO or manager is hired into a company, for a while lots of energy flows from the top and new ideas seem to be generated daily.  It is … Continue reading

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Can you negotiate without emotion?

Here’s the problem. Negotiating an agreement, especially one that involves personal gain, is tough for the person personally involved.  There is too much to lose to be objective, to be willing to walk when terms go upside down. What if … Continue reading

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Are you willing to hire slowly but fire fast?

Here’s a test of your patience and your willingness to suppress your tendency to avoid conflict or confrontation – all in the same insight. First a reminder about why we hire: New hires can shore up the weak areas of … Continue reading

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Entrepreneurism is all about personal risk.

Well, of course it is.  So, let’s dig a bit deeper. Sometimes, you can reduce your personal risk by taking in other people’s money in various ways, perhaps starting with a consulting contract with a customer, purchasing a going business … Continue reading

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